After his 30-month stay at the big seat, Rich Ross was let go by Disney Studios as their Chairman. Ross, who made Disney Channel a powerhouse on cable TV became the Chairman on 2009 after succeeding the more favored Dick Cook who lead the company for seven years.
The failure of last year’s Mars Needs Moms and the latest sci-fi action film, John Carter gained a handful of negative opinions among critics and the people inside the company. Another blow on their side was the farewell of their brilliant marketing head, MT Carney, to attend her family duties. Ross, a good TV executive, was doubted by many if he was really the right man for the job of handling a major movie company. More damaging reactions went out when he started restructuring the marketing and publicity divisions by firing quite a few seasoned division heads.
Though earlier movies like Alice in Wonderland and Pirates of the Caribbean 4: On Stranger Tides were box office hits and brought a ton of cash to the company, both were already given the green light by the previous chairman, Dick Cook. It was also known to a lot of people in the industry that Rich Ross was very reluctant on approving a number of projects that lead to the studios’ slow production of titles. Until now, Disney Studios haven’t released a name of their new chairman.
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